Wildfang

Frequently Asked Questions

• Who founded Wildfang and what is the brand’s mission?

  Wildfang was founded in Portland by Emma McIlroy, Taralyn Thuot, and Julia Parsley (formerly of Nike) around 2012–2013 with a mission to make gender-inclusive, tomboy-chic apparel that empowers a wide spectrum of bodies and identities. The brand centers on dismantling gender norms in fashion and creating pieces that prioritize fit, function, and feminist values.
• How does Wildfang ensure inclusive sizing and better fit for nontraditional menswear styles?

  Wildfang designs menswear-inspired silhouettes—like tailored blazers and button-ups—specifically reworked to accommodate diverse body shapes, offering sizes from XS–4X (0–30W). Listings often include model measurements and the sizes they wear to help customers choose the right fit, reducing guesswork when shopping online.
• Which Wildfang pieces are signature styles and what makes them stand out?

  Signature pieces include the Ultimate Button Ups, oversized and tailored blazers, and the Essential Coverall—known for its utility-first design with nine pockets—plus graphic tees and bomber jackets that blend masculine tailoring with feminine fit considerations. These staples emphasize durable construction, versatile styling, and statement-making details that support confident everyday wear.
• How does Wildfang balance durability, comfort, and design in its materials and construction?

  The brand focuses on sturdy fabrics and thoughtful construction—reinforced seams, practical pocketing, and tailoring that holds shape—so pieces wear well over time while remaining comfortable for daily use. Combined with minimal-waste cutting and transparent sourcing practices, Wildfang aims to deliver pieces that are both functional and thoughtfully made for a range of bodies.