Seafolly

Frequently Asked Questions

• What is Seafolly known for?

  Seafolly is an Australian-founded swimwear brand with a strong beach-and-resort heritage, known for vibrant prints, contemporary silhouettes, and a broad range of bikinis and one-piece styles that emphasize both fashion and function. The label consistently blends seasonal trend direction with swim-specific construction to create pieces meant for poolside and seaside wear.
• What fabrics and materials does Seafolly use in its swimwear?

  Seafolly predominantly uses nylon blends with elastane (Lycra/spandex) for four-way stretch and shape retention, and many recent styles incorporate recycled nylon fibre as part of the brand’s sustainability efforts. Fabrics are selected for stretch, comfort, and long-term wear typical of swim garments, with linings and trims chosen to support fit and durability.
• What design and construction features are common across Seafolly pieces?

  Common features include removable cups, adjustable straps, clip-back closures, zip-front details, reversible options, and fully lined constructions to enhance fit and versatility across bikinis, one-pieces, and crop-top styles. These details are applied across collections to balance support, adjustability, and the clean silhouettes Seafolly is known for.
• How do Seafolly’s prints and style inspirations vary by collection?

  Seafolly collections range from bold florals and Hawaii-inspired prints to 1970s retro geometrics and modern minimal solids, with seasonal color stories and pattern placements tailored to each silhouette. That variety lets shoppers choose everything from statement resort pieces to understated, timeless swim basics.
• How should I care for Seafolly swimwear to extend its life?

  Rinse swimwear in cool fresh water after salt or chlorine exposure, hand wash with mild detergent, reshape and lay flat to dry out of direct sunlight, and avoid bleach, hot water, machine drying, and ironing to preserve elastane and printed fabrics. Storing pieces flat or gently folded will help maintain fit and prevent premature wear.