Picture Organic

Frequently Asked Questions

• What is the Xpore membrane and where does Picture use it?

  Xpore is a solvent-free, mechanically stretched nanopore membrane that provides waterproof-breathable protection without PFCs, and Picture has used it in technical 3L pieces such as the Acidic 3L jacket. It’s engineered to balance weatherproofing and breathability for active mountain use.
• Which Picture pieces are best for steep backcountry and harsh mountain conditions?

  For steep, cold, or wet alpine days look to Picture’s technical 3-layer shells and insulated bibs—examples include the Acidic 3L jacket for waterproof-breathability and the Yakoumo Bib for added warmth and weather resistance. These models prioritize durable shell fabrics and weatherproof membranes suited to demanding snowsports.
• How does Picture Organic Clothing reduce environmental impact in production and packaging?

  Picture reduces upstream impacts through recycled and bio-sourced fibers (e.g., Demain pieces with sugarcane-derived polyester and 100% recyclable ski shells), factory-level measures like solar panels, and lower-plastic packaging such as roll packing with biodegradable string and a reported 70% reduction in polybags. The brand also pursues circularity by increasing recycled content and designing for recyclability.
• Are Picture garments durable and suitable for long-term snowsports use?

  Yes, Picture designs garments from high-density recycled polyester, robust membranes (including Xpore and bio-based options), and construction choices that emphasize longevity and abrasion resistance for repeated mountain use. The combination of durable textiles and technical 3L or insulated builds makes many pieces a good match for frequent snowsports activities.