Craft

Frequently Asked Questions

• What distinguishes Craft as a performance apparel brand?

  Craft combines Scandinavian design with functional engineering focused on moisture management, body-mapped ventilation, and ergonomic fit. The brand is best known for technical base layers and activity-specific garments that prioritize lightweight performance and layered-system thinking rather than trend-led fashion.
• What technologies and fabric treatments does Craft use in its base layers and running gear?

  Craft relies on high-wicking synthetic knit constructions, targeted mesh panels for ventilation, and flatlock seams to reduce chafe; its Active Extreme base-layer concept emphasizes rapid moisture transport for high-output workouts. For outer layers the ADV collection focuses on breathable, weather-resistant fabrics and articulated patterning for freedom of movement.
• How do I choose the right Craft base layer or midlayer for cold-weather training?

  For high-intensity efforts (running, interval training) choose a lightweight, high-wicking Active Extreme-style base layer to move sweat away from the skin; for low-intensity or long-duration cold workouts opt for a midweight or merino-blend layer that adds insulation while retaining breathability. Pair with a wind- or weather-resistant ADV outer layer if you expect exposure to wind, rain, or snow.
• Which sports and activities are Craft products best suited for?

  Craft specializes in running, cycling, cross-country skiing, and high-output training — essentially activities that benefit from efficient moisture management and ergonomic layering systems. The brand’s product range covers everything from lightweight race pieces and base layers to insulated midlayers and all-weather ADV outerwear, letting athletes build systems for everything from tempo runs to cold-weather endurance sessions.